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The Challenge
Desiring to unify the online presence of its network of individual Catholic schools, the Archdiocese of New York Regional Catholic Schools team needed to quickly build nearly 100 school websites and train hundreds of users.
Undertaking such a project on a broad scale would consume much of the organization’s internal time and resources. Plus, given the marketing team’s vision to communicate a new, polished brand, quality could not fall victim to quantity. The new sites needed to serve as effective marketing funnels to allow the schools to reach their admissions goals.
However, inefficiencies plagued the organization’s existing online strategy. Across the board, the protocol for gathering data on prospective students and families had grown stale and disconnected at individual schools.
The Solution
All ArchNY Regional Catholic Schools are now sporting a new, polished brand while leveraging their websites as effective marketing funnels.
eCatholic's design team built a custom, mobile responsive template that could be shared (and customized) by 90 schools.
In addition to ongoing VIP support via phone and email, hundreds of school staff enjoyed live website training.
eCatholic built a custom integration using the Salesforce API to seamlessly send data to the regional CRM database.
eCatholic is built by Catholics for Catholic organizations. The eCatholic team anticipated the unique needs of each Catholic school.
The Result
With all regional school websites operating on the eCatholic platform, the marketing team has been able to effectively track leads and implement a strategy for prompt follow-up. The numbers tell the story: measurable growth for the school system.
"Through thick and thin, eCatholic went above and beyond to help us complete this enormous and complex project on time and under budget."
Norma J. Arnold
President, Arnold & Associates Ltd. - Archdiocese of New York, NY
Schedule a free consultation with our diocesan services expert.
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