Last week I spoke to hundreds of priests from the Archdiocese of Chicago about websites, blogs, and social media. Throughout my talk, their eyes were glowing. I could sense their excitement as they saw the potential new media held for their parishes and ministries.
Many parish websites make this same mistake. So many times we get people to our great websites only to let them leave without learning anything about them. No way to followup with them. No way to bring them back again.