Understanding your Google Analytics account [webinar]

New to Google Analytics?
We're here to help!

Website analytics can provide helpful insights for understanding website performance as well as making decisions to improve traffic and visitor experience. While Google Analytics remains the most popular analytics tool that can be integrated with eCatholic websites, you may find yourself with more questions than answers.

Click the “play” button on the webinar recording above to listen as the eCatholic team dives into the world of Google Analytics, shares tips on how to better read your analytics account, and how this tool can allow you to understand your website even more.

Be sure to keep reading after you've finished watching!

Our team has taken the time to compile a list of helpful resources and support documents so you can go even further with your Google Analytics account. Check it out!

Note: The webinar above and accompanying resources were created and compiled in October 2021. The interface of your Google Analytics may change over time.

Additional Resources from eCatholic

If you haven't connected your Google Analytics account to your eCatholic website yet, take a look at our help article below for a no-fuss installation and begin gathering data instantly! After that, check out our additional blog article for even more ways to leverage Google Analytics to improve your website. :)

1. Help Article: How to set up Google Analytics for your eCatholic website
2. Blog Post: Four ways to actually use your Google Analytics data to improve your website

Advanced Features for Google Analytics

During the webinar, we shared a few advanced features that can provide additional information you may have not yet seen. Each feature we discussed is listed below with a corresponding resource, so you can access these features for yourself.

1. Blog Article: Top Traffic Sources / Acquisition Reports
2. GA Support Article: Demographics 
3. GA Support Article: User Flow 
4. GA Support Article: Live View / Real Time 

Help and Training Resources from Google

Time for continuing education may seem few and far between, but these self-serve resources that Google provides will allow you to learn about your own pace, during any time of the day or night. 

1. Continuing Education Resource: Google Analytics Academy
2. Support Resource: Google Analytics Support and Knowledge Center

In the end, the knowledge and follow-up action that is taken from data tools such as Google Analytics really has no end. Are there any unique ways that you have used data to improve your Catholic website? Let us know in the comments below so we can keep the conversation going!